01 / What you earn
The math is simple. The mechanics are precise.
Pro is $99/mo. Scale is $249/mo. Enterprise starts at $799/mo. Your commission is recurring for the lifetime of every customer you refer.
20%
Standard rate
On every Pro and Scale referral. Recurring, lifetime, paid monthly.
50%
Bonus tier
After your first 10 commissionable charges, every charge from #11 onward pays 50% — lifetime, no time limit.
5%
Affiliate override
Introduce another affiliate to the program? Earn 5% on every sale they close. Lifetime, across all products.
$100
Min payout
Monthly on the 15th via Tipalti. US, intl, PayPal, debit — all supported.
60d
Clawback
Cancellations within 60 days reverse. After that, it's locked.
02 / Who this is built for
Six audiences. Six landing pages. All converting.
We did the positioning work for you. Each ICP has its own deep-link landing page, swipe copy, and DM scripts. Pick the ones closest to your audience.
001
Agency owners & consultants
Outbound infrastructure clients pay you to use. Productized DM layer between hours sold and pipeline delivered.
002
Coaches & course creators
DMs that don't sound automated. The trust layer most automation tools destroy.
003
Ecommerce & DTC brands
Convert IG followers into customers without paying Meta. The channel everyone undervalues.
004
Real estate professionals
Geo-clustered DMs that book showings. Zillow's getting crowded; DMs aren't.
005
Local service businesses
Replace cold calling with warm DMs that book consults. Cold calls are dying.
006
B2B SaaS founders
Founder-led outbound that doesn't burn your team. The cheat code that puts your voice in front of 100 ICP prospects daily.
03 / How it works
From application to first payout.
No qualification gauntlet. No 30-day waiting period. Most applications are approved within minutes.
Step 01
Apply in 2 minutes
Tell us who your audience is and how you plan to promote. Auto-approved if you pass our quality filter (most do). Manual review otherwise — 48-hour SLA.
Step 02
Get your portal
Tracking link, 6 ICP-specific landing pages, swipe copy, FTC disclosure templates, brand kit. Everything you need to start promoting today.
Step 03
Earn forever
20% recurring on every customer you refer. 50% lifetime bonus after 10 commissionable charges. 5% override on sales by affiliates you introduce. Lifetime payouts. Monthly via Tipalti.
04 / Why this works
Most affiliate programs fail because the product doesn't convert.
Ours does. Three reasons.
7–20%
DM-to-sale conversion
Well-structured DM sales conversations convert at 7–20%, versus 1–3% for standard Instagram ads (CreatorFlow). You're promoting a channel that genuinely outperforms paid social.
21×
Speed-to-lead advantage
Businesses that reply to Instagram DMs within 5 minutes convert leads 21x higher than those who wait an hour (Icekulfi). The product makes fast, human-sounding responses the default.
¬AI
DMs that don't sound automated
Most DM automation reads like spam. Ours doesn't. That's why coaches, agencies, and creators actually keep using it instead of churning out after 30 days.
FAQ
Questions, answered.
Everything we get asked most often. More in your portal once you're approved.
How long does it take to get approved?
Most applications are auto-approved within minutes if they pass our quality filter (real email, real company URL, real promotion plan). Applications that require manual review are processed within 48 hours by Gevie, our affiliate program manager.
When and how do I get paid?
Monthly on the 15th, for commissions earned in the prior month. Minimum payout is $100; balances below threshold roll forward. Payouts processed via Tipalti — direct deposit, PayPal, debit card for US affiliates; international ACH, PayPal, debit card for international affiliates. Tax forms (W-9 or W-8BEN) collected automatically during Tipalti onboarding.
Is the 50% bonus tier permanent?
The Founding Affiliates cohort is limited to 25 seats and closes once filled. Inside the cohort, your first 10 commissionable charges pay 20%. From charge 11 onward, every charge pays 50% — lifetime, no time limit, no resets. Once you're in, you're locked in at 50% on every charge going forward.
Can I get paid for introducing other affiliates?
Yes. If you refer another affiliate to the program, you earn a 5% override on every sale they close — across all products (Pro, Scale, Enterprise), lifetime, paid out alongside your own commissions. This is perfect for VAs, BDRs, sourcers, or anyone in your network who connects us with operators who'd be a fit but won't promote us directly themselves.
What's the difference between direct referrals and the 5% override?
Two ways to earn. Direct referrals (Tier 1): you bring us paying customers — you earn 20% on the first 10 commissionable charges, then 50% lifetime. Affiliate override (Tier 2): you introduce another affiliate to the program, and you earn 5% on every sale they close. You can do both: promote the product directly and introduce other affiliates to the program. They stack.
What's the clawback policy?
If a referred customer cancels within 60 days of their first paid invoice, the commission is reversed and deducted from your next payout. After day 60, commissions are locked — even if the customer eventually churns. The 60-day window exists so we both have skin in the game on customer fit.
How does attribution work?
Last-click attribution with a 90-day cookie window across all products. The most recent affiliate link clicked before signup gets credit. Commission posts when the customer's first invoice is successfully charged (not at trial signup). Self-referrals are blocked — you can't sign up using your own link.
What products can I earn commission on?
Pro subscriptions ($99/mo), Scale subscriptions ($249/mo), and Enterprise (starting at $799/mo, sales-assisted). Excluded from commission: Lead Credit packs, the Conversation AI add-on, and the Active Listening add-on. Any future add-ons default to excluded unless we explicitly designate them commissionable.
Can I bid on the brand name in Google Ads?
No. Bidding on "SocialMedia DMs," "SocialMediaDMs," "Social Media DMs," our trademarks, or close variants (including common misspellings) is prohibited and results in termination from the program. Everything else — organic content, social posts, email, podcasts, paid ads on non-brand keywords — is fair game.
Do I need to disclose I'm an affiliate?
Yes — and we make it easy. The portal has FTC-compliant disclosure templates for every channel (IG, email, podcast, blog, video). Required by US law and good practice everywhere. Audiences who feel respected convert better anyway.
What if my country isn't on the eligible list?
At launch we support US, UK, Canada, Australia, EU member states, and the Philippines. If your country isn't supported yet, drop a note to affiliates at socialmediadms.com — we're expanding as our payout infrastructure matures.
Can I be an affiliate AND a customer?
Yes. Many of our best affiliates are customers themselves. You just can't sign up for the product using your own affiliate link (self-referrals are blocked). Buy as a normal customer through the standard signup flow.